The Suwanee Dental Care Experience Economy

We have changed as consumers. The Experience Economy details what Joe Pine calls a major evolution in consumer marketing. It’s experience that we now seek as shoppers.

At Suwanee Dental Care, we know that the new Experience Economy demands a fresh, updated approach to patient care.

To summon consumers in droves, your business needs a little something extra. You need to engage your clients with an experience that leads them to become raving fans. And the dental practices that really get it are those practices that can get their patients to understand the significance of their dental disease, move from the unhealthy to the healthy state in a timely, comfortable and well-planned manner while having fun, making friends and building trust with every visit. It's about eliminating the dred and providing a highlight in someone's day. When a program like our Deserving Diva Makeovers brings the community together, its an experience for all involved...just ask our hygienist Krisa and our Diva, Gwendolyn (photo above).

Think about the difference in buying toothpaste from the grocery store shelf, picking one out of 75 confusing brands of toothpaste and mouth rinses versus buying the them during your three-month perio checkup that your dentist recommends because it eliminates mouth odor and kills bacteria. People want to experience a reason for making choices, and your dentist’s choice is a large factor in their decision. The education that accompanies the purchase of a tube of toothpaste like ClosysII is a part of the experience that patients are craving in the experience economy. Why not let the patient capitalize on the convenience of our carrying the product in the office? That's why we make a big deal of delivering this value-added service to our patients? Providing certain hard-to-find or superior oral care products can mean that we can save our patients a trip to the drugstore once in a while, and that's a good thing.

We find that what patients want today are customizable treatment options such as menu driven cosmetics, options of fixed metal braces, ceramic braces or removable aligners like Invisalign. Many want fixed, non-slip dentures and dental implants, for instance. They want to know they can look and chew as good as the next guy or gal. They want to be in control of the process and have a say-so about the timing and duration of treatment. They want to “experience dentistry” on their own terms if they can. They want to reduce the pain and increase the gain. They value Sedation Dentistry.

Our goal in this “experience economy” is to make each procedure, each appointment, at the office, a comedy, not a tragedy… to make people laugh… not cry. Having fun, creating positive memories, impressing people with our “viva la difference” type of dentistry is what we seek to do. Every positive event, experience, or treatment builds our reputation and our base of loyal patients. We have found it very possible to erase a fearful patient’s bad memories, those that caused their phobias in the first place. This, in turn, tends to keep people coming back to the dental practice on a more routine basis, which is a very good preventive idea. Because of this 180 degree turn, these former dental phobics are then less pained, more healthy and much happier.

But, the experience economy is not just all about the patients; it takes two to tango...what about the dental team themselves?

When you hire happy people, professionals who know the value of a good attitude, a warm smile, and a comforting hand on the shoulder, then you can confidently delegate the duties of communication and guidance to improved health. At our office we really do value our fine staff. With all this in mind at Suwanee Dental Care, we strive to create a lasting memory in the “experience economy”. We want to remain in the forefront of our patient’s minds as being a good place to go for dental care and to be doctors to whom they can confidently refer friends. And after all, that is the bottom line, isn’t it?

And, we do appreciate each and every referral. Thank you very much:)

Sincerely,

Bill Williams, DMD and team

p.s. See our web site for more on this topic AtlantaGentleDental.com